Innovative Businessman

James Lacey is a Prized SoCal Entrepreneur

Over his prolonged profession in the consumer packaged goods industry, James Lacey, a Thousand Oaks business owner and magnate, has actually seen numerous patterns go and come. From his experience as the founder and CEO of Crunchies Natural Food Company in Westlake Town, California, Jim understands that customers are demanding natural products, especially in the past.


Consumers all over the world have been demanding natural ingredients, and junk food manufacturers have actually begun to check out the addition of these components into existing product lines in addition to in introducing new items. This is especially true in the snacks targeted to customers taken part in healthy lifestyles. Nutritional supplements items like protein bars and nutrient-rich foods have delighted in explosive growth over the last few years. Athletes and individuals thinking about leading healthier, more active lives have actually shied away from synthetic components and colors. As a response, treat foods manufacturers have actually started to source natural options.


Organic active ingredients, in particular, have actually achieved traditional market penetration in the junk food company. These natural active ingredients are without harmful pesticide and synthetic fertilizer residues and include a new measurement of taste to many products. As a sales and item development professional, Jim Lacey has actually seen natural active ingredients come to the forefront of customer awareness over the last few years. He says that customer demand has stimulated the addition of these active ingredients in whatever from ready meals to snacks on-the-go.


The regional sourcing movement has likewise had a significant effect on the cooking industry, even in the treat foods market niche. Not are customers content with active ingredients sourced from foreign countries with doubtful food health requirements; active ingredients grown in your area to food manufacturing centers are in high need. This curiosity in locally- grown and processed components is a natural spin-off to the “farm to table” pattern, and the quality of components has enhanced throughout the board. James Lacey states that by raising active ingredients in your area, transportation costs are slashed, managing and damage of components are reduced, and the nutritional worths have actually increased.

Lastly, taste has taken center stage. A 2014 research study by a food industry patterns group indicated that customers’ palates have actually become more advanced in the previous numerous years. Active ingredient flavors like almonds, berries, and coconut have actually increased market share in dietary treat items like energy bars, consume blends, and treat bundles. Nuts embody a safe protein source, while berries and other dried fruits include critical antioxidants to the mix while increasing taste. Unique tastes like spice and herbs have actually likewise invigorated existing brand names, and lots of new line of the product have actually been presented that showcase these tastes from worldwide.


Jim Lacey, Crunchies creator and customer packaged goods industry expert, understands that the junk food industry can not lean on its excellences. It must react to consumer need and ensure that healthy, sustainable, and tasty active ingredients need to belong to food processing initiatives.  Read more at